Lash Serum Facebook Ad & Video Script

The brand voice is punchy, playful, conversational and young. It utilises word play and familiar language to create intimacy, trust and a 'girlfriend-to-girlfriend' tone. Direct, bold, declarative statements are used to inspire confidence and create an influencer-style narrative. Emojis are used strategically to break up text and suit the platform. The product is positioned as aspirational but accessible.

The audience is women aged 18-35 who are beauty-conscious and socially active. They are trend-aware, budget-savvy and regular social media users. The ad targets this demographic as it appeals to their desire to feel confident and glamorous without unnecessary expense.

The client asked for two versions - the traditional Facebook ad and a short-form video script in the same influencer/girlfriend voice.

Disclaimer: While this copy project was real, the mock-up is spec to show the copy in situ.